About us

PROFESSIONALISM - EXPERIENCE - TRUST

We are a Melbourne based company with over 40 years retail experience.  We specialise in online retailing of the world's biggest squid brands.  We are an official retailer of the following brands: 

SHIMANO  HARIMITSU  OWNER  

CLICKS JIGS  YAMASHITA. DIAWA 

GANCRAFT HYABUSA YOZURI  FIGHT

and MANY MORE.

We are passionate and proficient squid fishermen too and have used our success in this field to actively market and grow the Australian squid fishing industry over several decades.  We've used our far reaching tv, print and social media presence to do this and in seversl instances been the key to the successful launch of several big brands into this field.